Strengthen Your Personal Brand

As marketing professionals or even non marketing professionals alike, we spend a lot of time working on promoting the businesses we work for. Make sure you are spending an equal amount of time promoting yourself. You were hired for your position because you are an #expert and you beat out everyone else in the interview. Wrangle that! Empower yourself by that proof of your skill. Get a little swagger behind you, you are an expert! Act like one! Use your own social media channels and outreach opportunities to promote your personal brand. It is because of your personal brand, you have your job in the first place. If you aren’t happy with your job or what you are doing everyday, take time to #pause and reflect on your personal brand right now!!! What message are you putting out? My hope is that you are exuding #passion and #purpose.

I am not the all knowing expert in marketing, but over the years, I have learned a lot during my own personal brand building journey. It is something I take seriously and am proud of. The past several years have brought many twists, turns, and rewards.

I was excited and honored to receive the invitation to share part of my brand story at the PRSA Conference in Norfolk, Virginia. As a former teacher, I can appreciate the opportunity to engage with others from within my field.

A key nugget I have learned and in turn shared during my presentation was is in regards to professional paths. It doesn’t matter what your path looks like. What does matter, is where that path is going. Also, it is good to keep in perspective, the only person that needs to understand your professional path is you.

When it comes to personal brand building, there are so many creative options available and so many things to consider. Where, how, and why should I promote myself? My recommendation is to think of yourself as your own client. Take a pause and prioritize. Be your own champion, be deliberate, and make bold moves! Start implementing a few of my best practices now.

 Enjoy and embrace your journey. You might be pleasantly surprised if you stop worrying about what everyone else is doing. Instead, start being strategic and consistent in your efforts!

For more marketing insights or to set up a consulting appointment, email me at thefitpetite@gmail.com !

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