Influencer marketing can absolutely benefit the influencer by providing content for reviews, giveaways, swag, etc…but it most definitely impacts the brand and allows them to get deep into the trenches of where their demographic is.
Growth has been the theme of the season, so it is no surprise I decided to spread that magic right on over to the little blog that could.
In 2011 I started this blog as a way to claw my way out of a cave of doubt. Health, happiness, financial wellness, and love were completely fractured before my eyes. In the past seven years, I have been on a very personal quest to find them all. Things that were important to that 30 year old chic, are very different from this now bold and convicted 37 year old women. I have learned a lot about myself, about what and who I hold dear, about what hobbies I will always find time for, and about the kind of life I want to live.
If you don’t know by now, let me tell you how much I love social media. I mean I love it. Let me tell you why I love it so much.
1. I’ve made a career out of it.
2. I love connecting with friends and family who live far away.
3. I love celebrating life moments, milestones, fitness accomplishments, and unique experiences with my tribe.
4. I love all the great recipes and decorating ideas I find.
5. I use it as a place to find and give inspiration, motivation, and encouragement. I love sharing my own passion for fitness and wellness with others.
Technically the season isn’t over, but it is the time for newly sharpened pencils, pumpkin flavored everything, and college football kicking off in full force (Go Hokies!). I welcome fall with open arms. But before I kiss goodbye to this sweet sunshine season, I had to seal it up with one last sweatastic weekend.
A leisurely long weekend is always a favorite of mine. This one did not disappoint. It turned into an unexpected staycation that offered up the perfect mix of running, resting, shopping and eating at some of my favorite local spots. And while I swore off of the Rock n Roll a couple of years ago, I was excited to share my love of running and social media for Brooks in an amazing opportunity.
As Thursday emerged I woke with my eyes and heart completely focused on the weekend. It’s almost back to school and back to routine for many families around our beach town. But first, a few days off for living, loving, and running, as my J&A Friends say, is right around the corner. I sat at my desk and focused on my office work but couldn’t help but turn some attention to a fun blog project that would take shape Friday afternoon….can we say Instagram takeover (follow on FB and Instgram this afternoon for details)!
Sweet words from one can make another stronger and speedier…pushing them right into a quicker pace group. Thanks to my teammates, this is exactly what happened Saturday after my run.
The past two weeks my body has felt foreign, from the inside out. I started a new medication, battled some normal life stress, and an unplanned bought of jacked up fascial tissue in my right leg brewed the perfect storm of cause and effect such as…a few re-routes on my part when it came to training… a few extra pounds…and with that the body insecurities crept in. Let’s be clear, Me…the trainer, fitness expert and blogger has struggles with confidence and self-doubt. It is times like this I try to remember to flip the script on myself.